Audience Connector

Is It Bad To Re-purpose Content On Social Media? This is a question I get all of the time: is it bad to re-purpose content on social media? The short answer is no.  Before I dive into the specifications of re-purposing content on social media, I do want to say that re-purposing content within your …

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How To Handle Negative Reviews for Your Business. Did you know the average consumer will read 10 reviews before deciding whether or not to trust that business? To take it one step further, 90% of those people will read responses from the business owner.  Check out this study by BrightLocal for more review statistics.  I’ve …

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Facebook Ads on a Small Budget There is a myth among local and small business owners that in order to make a splash with Facebook and Instagram ads you have to spend hundreds of dollars.  I am here to tell you that isn’t true. It is possible to run Facebook ads on a small budget.  …

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Local Business Email Marketing Email marketing falls under what I call an ‘audience connector’, which is basically anything extra a business does to connect and grow their audience.  Email marketing is a great way to stay top of mind with your audience, and of course to connect with your audience.  My case study didn’t have …

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