What is a good budget for Facebook ads?

I get this question all the time: what is a good budget for Facebook and Instagram ads?

The best way to answer that question is to determine a couple of things first:

  1. What are your profits after you convert a lead?
  2. How many leads do you convert on average?
  3. What is the lifecycle of one lead before converting to a customer? 

These questions will help determine how much overall you’ll want to spend on an ad. 

In the video above, I explain a other elements to take into consideration when deciding on a budget for Facebook and Instagram ads. I also give you a few tips to help you stretch your budget! 

The best way to learn how to run Facebook and Instagram ads is to set them up yourself!

I recommend starting out with ad objectives that are known to be inexpensive such as story ads and engagement ads. 

Conversion ad objectives are a little bit more expensive and advanced. They’re super powerful and can generation loads of profits but best used with a thoughtful strategy. 

In the video above, I also give tips to help stretch your budget! Be sure to watch the video above for the extra ‘hot tips’ and subscribe to my YouTube channel so you’ll be the first to know when I publish new content. 

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