NextDoor Advertising Options Explained
Let’s run through the two NextDoor advertising options so you can find the best one for you.
The first ad option that comes to mind is the “easy” or “lite” option for local businesses. When you’re in your business profile, there’s an option for ads and you can run ads from here. This is comparable to Facebook’s boost option where the platform is doing its best to make it super simple, with not a lot of steps, and they run you through it.
Then, there is the advertising center which is the more robust option. This is comparable to the ad manager on Facebook.
In short, the lite version will lead you through the following simple steps to create and launch your ad on NextDoor:
Choose a goal from increasing website visits, promoting a sale/discount, or getting more messages
Build the ad with a headline, image, and CTA with a URL
Select your audience estimated to reach within 30 miles
Set a budget per day
Review payment and it will be charged upfront
The robust, ad center has similar steps, but contains more marketing terminology to describe the steps and is generally more thorough.
Begin with naming an ad campaign and setting an objective
Choose ad placement, audience demographics and reach, devices, schedule, and budget
Create an ad with logo, headline, body text, offer text, CTA with URL, and main ad image
If you don’t have enough time to implement these amazing tips, book a call with me and I’d be happy to do it for you!
